BRAND INSPIRATION
with Hart’s was inspired by her keywords, bright, edgy, cheerful, dynamic, fun, minimal, confident etc. We want to evoke a feeling of warmth through the approachability and playfulness of the imagery, typography and colours we use. With artistic elements such as infographics, patterns and illustrations whilst keeping it refined by using these elements minimally and with intention.
We want a strong connection to the archetype, the Caregiver that focuses on illustrative details and individuality representing connection and journey. Pathways or the virtual cords of a business make for a strong graphic detail with strong meaning.
SCOPE OF WORK
Brand strategy, Brand naming, copywriting, brand identity, creative direction, art direction, website, blogs, social media, and digital brand collateral.
INDUSTRY
Customer Service
LOCATION
Cairns, QLD, Australia
“They take all of our briefs and turn them into something even better than what we could have imagined.”
“The Bobby Mac team are an incredibly talented team who we’ve had the privilege of working with for many years! They take all of our briefs and turn them into something even better than what we could have imagined. What we value the most is how much they push us creatively - they challenge us when things aren’t quite working and always reimagine how we’re approaching design to ensure we stand out and remain at the forefront of what we do. They love a challenge and no challenge is too big for them. They’re an extension of our team and we couldn’t do what we do without them! Thanks, Hayley for continuing to elevate our brand and for helping bring our vision to life ✨”