We are a full-service creative agency for brands ready to bloom.

We build brands that grow businesses

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Our Vision & Mission

Great design doesn't just look good. It moves businesses forward. We combine strategy, creativity, and 12 years of industry expertise to build brands that earn attention, build trust, and drive real growth.

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TOM Organic period cup product packaging design

The creative partner your brand has been missing.

Most businesses patch their brand together over time — a logo here, a website there — and wonder why growth still feels hard. The problem isn't effort. It's that no one is thinking about the whole picture.

Bobby Mac is different. Every engagement is led by Hayley McMurray — Creative Brand Strategist with 12 years across FMCG, retail, e-commerce, and wellness — backed by a handpicked team of specialists. You get senior thinking from the first conversation to the final file. Nothing gets handed off. Nothing gets lost.

Brand Strategy

A brilliant brand begins with a plan. We craft intelligent and insight-led strategies to help you build a deep and lasting impact.

Brand Identity

Share your story through visuals. We design beautiful brands to help you build connections and confidently stand out.

Packaging Design

Clever packaging design has the power to get your products off the shelves and into carts. We have the insider know-how to make that happen.

Website Design & Development

A seamless and stylish online home helps you shine (and sell), even while you sleep. We lay essential digital foundations for your business growth.

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Working with us helps you…

Get crystal clear on your brand positioning

01

Launch with confidence

02

Grow a profitable business

03

Gain deeper customer trust

04

Walk away with a brand built to grow with you

05

Trusted by brands that mean business.

Adairs

• JB Hi-Fi

• GAIA Natural Baby

• Tooshies

• TOM Organic

• Sukin

Adairs • JB Hi-Fi • GAIA Natural Baby • Tooshies • TOM Organic • Sukin

Drool by Dr Chris Brown

• The Dirt Company

• GAIA Natural Kids

• EcoNaps

• Sudocrem

• Drool by Dr Chris Brown • The Dirt Company • GAIA Natural Kids • EcoNaps • Sudocrem •

EcoNaps product packaging design by Bobby Mac in Melbourne

E3 Live Superfoods packaging design by Bobby Mac in Melbourne

Our clients choose us for our imaginative and thoughtful approach to design. By understanding your goals and the vision for your brand, we’re able to create meaningful and high-quality designs that you and your customers will love (and buy) for years to come.

Get to know us

"Hayley has a great eye for detail, a strong ability to grasp the brief and execute efficiently, and a positive and invested attitude toward getting great business results. I highly recommend her if you need some design support in your business."

Frankie Layton – Founder of The Dirt Company
"It is a pleasure working with Hayley at Bobby Mac. So much so that we keep coming back to her time and time again. She has a unique design eye and beautiful ability to create a magic vision from a simple brief. The work is always beautiful and she is thorough, personable and professional to work with."

Rebecca Matchado – Nice Pak Brand Manager for Tooshies
"Delivered beyond expectations! Hayley knows how to read her clients and how to let her creative energy come up, all while guiding you gently through the process at each stage of your design project. She is creative, imaginative, professional, timely, kind and personable. I couldn't recommend Hayley and the Bobby Mac Design Studio enough!”

Lindy Bekerman, Owner & Skin Therapist at The Peaceful Skin Co.
Working with Hayley from Bobby Mac Design on our brand upgrade has been an absolute pleasure. Her creativity, professionalism, and ability to elevate our vision have been exceptional. With her attention to detail and innovative approach, our brand identity and customer appeal have grown significantly. We highly recommend Bobby Mac Design to anyone wanting fresh, impactful designs.

Kerry Burke – General Manager at E3Live Australia
“Hayley is one of the most amazing people I have worked with as a person and as a designer. She is extremely talented and has such a great attitude. Hayley and her team always goes above and beyond to produce work that is unique, thoughtful and considered. I have given Bobby Mac job after job, and they always deliver perfectly each time. I couldn't speak more highly of Hayley! Thanks for all your support and great work!”

Sally Kellet, Founder of Mirosuna
“Intelligent, approachable and insightful...what a knockout combination!”

– Brent Derepas, Founder of Alchemy Suite
"Hayley at Bobby Mac Design is so easy to work with, she was able to transform our (pretty vague) ideas into something creative, visually appealing and most importantly inline with our brand and vision by asking relevant questions and seeking to understand our business."

– Rob Lambert, Founder of Flowers Across

Brand Insights

Blog

Brand Strategy vs Marketing Strategy

What’s the difference between Brand Strategy and Marketing Strategy?

We are a full-service creative agency for brands ready to bloom.

Great design doesn't just look good. It moves businesses forward. We combine strategy, creativity, and 12 years of industry expertise to build brands that earn attention, build trust, and drive real growth.