Brand Strategy vs Marketing Strategy
First things first…
What is Branding?
Your brand is your promise to your customer or client. It’s the relationship in which every interaction a business has with its customers. It’s everything they see, hear and feel when they interact with your business.
At BobbyMac we help build brands from the ground up. From brand naming, strategy, and copywriting to comprehensive identities and ongoing brand and marketing collateral to continue to build brand growth and awareness post-launch.
What is Brand Strategy?
All brilliant brands begin with a plan. Think of Brand Strategy as the smarts behind great design. It articulates what your brand is and aspires to be, its purpose and how you communicate it to your audience.
It is a long-term plan to achieve sustainable growth and success in your business and be able to connect with your ideal audience effectively. It encompasses what your brand is, the purpose and goals, and drives the messaging, tone, and personality.
A well-defined brand strategy will serve to create consistency and therefore brand awareness. The strategy drives the visual direction of the brand.
Brand strategy is a long-term plan to achieve the big idea.
We believe in crafting intelligent and insight-led strategies to help our clients build brands with deep and lasting impact.
We blend customer insights, market research, and competitor analysis to find your unique edge. Some elements within a brand strategy include:
Auditing your content: (to understand how well it aligns with your core)
Consumer research: (what your ideal client’s needs, wants and desires are)
Market analysis: identifying where you sit within your industry (what you can do better)
Articulating your brand core: (vision, mission, values, and purpose)
Brand Personas (to understand the people you’re trying to build a relationship with)
Priorities: understanding how your brand is perceived (both internally and externally)
Competitor Analysis: identifying your brand positioning (compared to your competitors)
Messaging Development: crafting brand messaging (value proposition, elevator pitch, tagline, brand stories, etc.)
Breakdown of Brand Strategy
What is Marketing Strategy?
Brands with scale and impact implement marketing strategies. They’re used to increase revenue and create awareness around your brand.
Your marketing strategy is essentially how you execute your larger brand strategy. Marketing strategies are used to launch or re-launch a brand and execute campaigns and advertisements around your brand. To do this successfully, a solid marketing strategy will include things such as:
Goals and definitions (to understand what you’re trying to achieve in service of your brand strategy)
Measurement methodology (to identify how you’ll measure success)
Journey or lead mapping
Marketing personas
Brand messaging (specific to that campaign strategy)
Channel opportunities
Storytelling opportunities
Editorial calendar
Keyword strategy
Media planning
Budget allocation
Marketing strategy is a short-term plan to execute the plan to achieve the big idea.
