Hampers Across Australia
#brandidentity
Thoughtfully curated gift hampers for gifts that matter. Curated experience hampers from the finest makers & artisans, delivered across Australia.
We were approached by the team behind Flowers Across™ to re-create, re-think and re-vamp their sub-brand, Hampers Across Australia (previously known as Hampers Across Melbourne). We looked into their brand vision, mission and target market and designed a new brand that is fresh, youthful and timeless.
Scope of Work
Brand Strategy
Brand Identity
Packaging
Art Direction
Print Collateral Design
Digital Collateral Design
Social Media
Industry
Retail (E-Commerce)
Location
Melbourne, Australia
We’ve been collaborating since
2019 - Present
Before
After
“We chose Hayley to help us create some additional brands and packaging designs. It was a super easy and enjoyable process all the way through (even when we got a little picky!). Hayley sought to understand our business and how the visual aspects of our packaging should match that vision. We're very happy with the results and can highly recommend Bobby Mac Design!”
– Rob Lambert, Founder
Step 1 / Branding
Hampers Across Australia is about celebrating those you care about with gifts “that matter”. We took this as the core inspiration behind the branding.
The ‘H’ logomark is a ‘ribbon’ bow followed by its neighbouring custom italic hand letters. This style of lettering represents connection. Throughout the brand, you can see hand-drawn elements, for that perfectly imperfect design finish. Connecting to the handmade gifts inside from local artisans and makers.
The pops of colour are a good balance of youthful (bright yellow, orange and pink) paired with hints of the more mature (navy and green) all balanced together with a creamy vanilla centre. The brand pattern imitates confetti and this adds a sense of movement, playfulness and celebration.
The result is a versatile brand that’s adaptable to seasonal campaigns all year round.
Some of the branding elements created to date:
– Logo Suite (Primary Logo, Wordmark, Logomark and Tagline Logo)
– Brand Guidelines
– Iconography
Step 2 / Brand Collateral
Your branded collateral and marketing collateral, both print and digital should showcase your branding in the best way possible. A versatile brand base, to begin with, makes it much easier to expand and grow the collateral within your business.
So far we have created:
– Social media suite (profile pictures, highlights, cover images and branded templates).
– Business card
– Delivery envelope and card
Step 3 / Packaging
As the foundational elements of the brand have been done, it was time to get into the e-commerce packaging design.
What we have created to date:
1. Inner & Outer Hamper Box Packaging (Industrial design/dieline creation in 3 custom sizes)
2. Delivery Satchel Design
3. Delivery envelope and a personalised card
4. Stickers
5. Tissue Paper
