Building brands with substance.

Melbourne-based creative agency and design studio working globally for brands ready to bloom.

Bobby Mac brings the insight and imagination you need to craft a high-impact brand that oozes authenticity.

J'Adore Botanique brand design by Bobby Mac in Melbourne
With Hart brand identity by Bobby Mac Design Studio in Melbourne
TOM Organic period cup product packaging design

Creative Design Services

Imaginative, insightful and intuitive design is our thing. Here’s how we build substance into brands.

Brand Strategy
A brilliant brand begins with a plan. We craft intelligent and insight-led strategies to help you build a deep and lasting impact.


Brand Identity
Share your story through visuals. We design beautiful brands to help you build connections and confidently stand out.


Packaging Design
Clever packaging design has the power to get your products off the shelves and into carts. We have the insider know-how to make that happen.


Website Design and Development
A seamless and stylish online home helps you shine (and sell), even while you sleep. We lay essential digital foundations for your business growth.

We work with clients to pursue their purpose, step into
their potential, and have a bigger impact in the world
— brands like Dirt, TOM Organic, Adairs, Sukin,
EcoNaps and Drool by Dr Chris Brown.

Working with us helps you…

EcoNaps product packaging design by Bobby Mac in Melbourne
E3 Live Superfoods packaging design by Bobby Mac in Melbourne

Our clients choose us for our imaginative and thoughtful approach to design. By understanding your goals and the vision for your brand, we’re able to create meaningful and high-quality designs that you and your customers will love (and buy) for years to come.

  • "Hayley has a great eye for detail, a strong ability to grasp the brief and execute efficiently, and a positive and invested attitude toward getting great business results. I highly recommend her if you need some design support in your business."

    Frankie Layton – Founder of The Dirt Company

  • "It is a pleasure working with Hayley at Bobby Mac. So much so that we keep coming back to her time and time again. She has a unique design eye and beautiful ability to create a magic vision from a simple brief. The work is always beautiful and she is thorough, personable and professional to work with."

    Rebecca Matchado – Nice Pak Brand Manager for Tooshies

  • "Delivered beyond expectations! Hayley knows how to read her clients and how to let her creative energy come up, all while guiding you gently through the process at each stage of your design project. She is creative, imaginative, professional, timely, kind and personable. I couldn't recommend Hayley and the Bobby Mac Design Studio enough!”

    Lindy Bekerman, Owner & Skin Therapist at The Peaceful Skin Co.

  • “Hayley is one of the most amazing people I have worked with as a person and as a designer. She is extremely talented and has such a great attitude. Hayley and her team always goes above and beyond to produce work that is unique, thoughtful and considered. I have given Bobby Mac job after job, and they always deliver perfectly each time. I couldn't speak more highly of Hayley! Thanks for all your support and great work!”

    Sally Kellet, Founder of Mirosuna

  • “Intelligent, approachable and insightful...what a knockout combination!”

    – Brent Derepas, Founder of Alchemy Suite

  • "Hayley at Bobby Mac Design is so easy to work with, she was able to transform our (pretty vague) ideas into something creative, visually appealing and most importantly inline with our brand and vision by asking relevant questions and seeking to understand our business."

    – Rob Lambert, Founder of Flowers Across

Resources and other juicy reads

Blog
Brand Strategy vs Marketing Strategy
Brand Strategy vs Marketing Strategy

What’s the difference between Brand Strategy and Marketing Strategy?

Hampers Across Australia
Hampers Across Australia

Celebrating our favourite clients and the wonderfully creative collaborations we've shared. We talk through the creative process and share some of the finished work.

Why we’re a one concept studio
Why we’re a one concept studio

We use strategic design methods to craft and develop something incredibly distinctive (and incredibly impressive) to share.